Oticon A/S: Spaghetti Organization and Beyond


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Case Details:

Case Code : BSTR318
Case Length : 23 Pages
Period : 1988-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Oticon A/S
Industry : Hearing aid
Countries : USA

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Shift to Formality: Partial Abandonment of Spaghetti

Analysts observed that a mellowing down of the original spaghetti structure started around 1996. However, though this management style and structure ceased to exist in their original form, the company continued to avoid a rigid hierarchical organization structure...

Oticon in the New Millenium

Despite its partial turn-back from the non-conventional organization structure and management style initiated in 1991, Oticon continued to introduce pioneering solutions for the hearing aid industry...

The Road Ahead

In September 2008, Oticon appointed a new executive board. The board comprised Soren Nielsen (Nielsen) as President (Portfolio: R&D, Marketing, and HR) and Mikael Worning, as Executive Vice President (Portfolio: International organization and Sales)...

Exhibits

Exhibit I: Styles of Hearing Aid Solutions
Exhibit II: Market Shares in the Global Hearing Aid Industry
Exhibit III: Excerpts from the Oticon Human Values Statement
Exhibit IV: Financial and Technological Performance between 1988 and 1999
Exhibit V: Key Financial Figures Representing Oticon's Performance Trend Between 2003 and 2007
Exhibit VII: Oticon's Product Launch Time-line between 2001 and 2009


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